Online dating industry analysis

08 Apr

As Rebecca Mc Grath, research analyst at Mintel says: “The popularity of free dating apps has made a big impact on online dating over the last several years by dispelling perceptions, opening up online dating to a new market and driving mobile usage.

Other topics covered include the regulation which is starting to happen in the UK, with the launch of the Online Dating Association, and the publicity around the online abuse directed at women on dating sites.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

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Members can constrain their interactions to the online space, or they can arrange a date to meet in person.

Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.

The segment of “Online Dating” is made up of online services that offer a platform on which its members can flirt, chat or fall in love. In contrast to matchmaking services, online dating focuses on casual contacting and easy flirting among its members.

The users normally carry out the search on their own.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.